The idea was to create a small floating city that continually circumnavigated the globe visiting interesting destinations. The World’s original concept has not changed significantly since its inception. What is the business model of The World and why is it successful? Unlike a cruise ship, we know our residents’ personal preferences in a multitude of areas. We work diligently to ensure each of them, and the family and friends they bring on board, receive excellent, personalised and anticipatory service. Managing The World is much different from other cruise brands in that she has more than 300 owners. It’s the gold standard of residential ships and the only privately-owned residential mega yacht in operation today. The World is a private home for 150 families from 20 countries and is a lifestyle of luxury travel and exploration. I have worked for several cruise lines but apart from its outward appearance, The World is totally unique. I received my bachelor’s degree in economics from Breda University of Applied Sciences and from there began my career. I am fluent in Dutch, English, German, and French and enjoy working for an international resident community. I was born in Germany and raised in the Netherlands and have worked in the hospitality industry all my life. Tell us about yourself! What enticed you to take the role of CEO of The World, and how is it different?
